Week 20: Most People Have One of These Common Chronic Diseases. . . A Simple Remedy.

If you have business, a production oriented career like marketing or sales or are breathing, you have probably suffered from one of these chronic time-stealing ailments:

Analysis Paralysis: Researching, learning, taking class after class, without taking action on the knowledge that you are acquiring.

Shiny Object Syndrome: Buying tools, services, short-cuts that waist your time and bankrupt your wallet.

Pseudo-Semi-Productive Procrastination: Busy work that gets stuff done but has nothing to do with impacting the bottom line.

The truth is everyone has the same 24hours in a day, however only a very small percentage can create financial freedom, write books, launch new products and companies, conduct speaking engagements, coach clients, eat dinner with the family most nights and still take precious self-love time so that they are refreshed and sharp to take on more with finesse and ease.

Most people seem to live an existence of moving from one “To Do List” task to another and never seem to get ahead let alone enjoy the process or relax in order to reboot.

Recently, I came across a remedy that Henry Ford adopted to get the leading edge and take his Ford Motor Company from “Good to Great.”

If you are juggling and dropping the ball more often than being on the ball, pay attention. This could pay you.

Ford conducted an evaluation procedure called a Paired Comparison that enabled his company to focus on the two top priories with ease.

It is very simple and can apply to any industry but since I have a network marketing business, I am going to use this as an example.

Step 1: Write out the Top 10 needs that drive your business, industry, life

1. Conference Calls
2. Recruiting
3. Promoting Events
4. Social Media
5. Prospecting
6. Organizing Desk
7. Following Up
8. Motivating Team
9. Getting Business Cards
10. Product Knowledge

Step 2: Eliminate 5 items on the list so that you are left with only the Top 5

1. Recruiting
2. Promoting Events
3. Prospecting
4. Social Media
5. Follow-up

Step 3: Chart The Top 5 and Compare each task with each other by marking a check and rank order them

Task	Compare	Rank
Recruiting	√√√√√	A
Promoting Events	√	D
Prospecting	√√	B
Social Media		E
Follow-up	√√√	C

Step 4: Do the A and B activities first and work on them 80% of the time.

For example, if you are working your network marketing business 10 hours per week, 8 of those hours should go to recruiting and following up in this example.   In addition, they should be the tasks that you work on first. The other 2 hours should be dedicated to prospecting, promoting events, social media and anything else from your top 10 list.

You can do the same thing for any industry or goal. For example, if you desire to be a blogger, you want to start writing verses researching how to blog, keyword searches, SEO, analyzing pictures for the blog. If you never write, then all of the other stuff does not matter.

Why a Paired Comparison is effective is that it focuses our energy on what is important to get us to our primary goal and cure the ultimate ailment. . .overwhelm.

Have you ever conducted a Paired Comparison?  Share what you are doing to stay on point and focused.